Winsome Persuasion

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Product Description

Winsome Persuasion: Christian Influence in a Post-Christian World
How are Christians viewed in the broader culture?

We blush at the possibilities. Brainwashed fanatics? Out-of-touch dogmatists? Buffoons? The task of bearing faithful witness to Jesus is complicated by persistent—and not altogether baseless—cultural stereotypes. In our post-Christian society, thoughtful Christians are considering again how to engage the dominant culture as a minority, a counterpublic, amid varying perceptions and misperceptions.

In this timely book, Timothy Muehlhoff and Rick Langer ask what our interactions with the dominant cultural ethos should look like. How might we be persuasive and civil at the same time? How should we respond to those who ridicule and caricature us? How can we challenge the beliefs of other communities with love and respect?

Muehlhoff and Langer present a model for cultural engagement that integrates communication theory, theology, and Scripture. Penetrating, wise, and relentlessly practical, it includes test cases and examples from history, such as William Wilberforce and Harriet Beecher Stowe.

Now more than ever, Christians need what Winsome Persuasion offers: a compelling vision of public engagement that is both shrewd and gracious.

About the Author

Tim Muehlhoff (PhD, University of North Carolina at Chapel Hill) is a professor of communication at Biola University in La Mirada, California, where he teaches classes in family communication, interpersonal communication, persuasion, and gender. He is the author of I Beg to Differ and Marriage Forecasting, and the coauthor of The God Conversation: Using Stories and Illustrations to Explain Your Faith and Authentic Communication: Christian Speech Engaging Culture. Muehlhoff and his wife, Noreen, are frequent speakers at FamilyLife Marriage Conferences, and he has served with Campus Crusade since 1986. They live in Brea, California, with their three boys.

About the Product

Paperback 219 pages
Publisher IVP Academic (June 13, 2017)
Language English
ISBN 978-0830851775
Product Dimensions 6 x 0.6 x 9 inches
Product Weight 11.2 ounces

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