In just under two decades of writing,
has accomplished more than most writers hope for in a lifetime. Most of his books have appeared on one or more best seller lists, including those published by the "New York Times," "USA Today," "Publishers Weekly," and the Christian Booksellers Association (CBA). Aside from hardcover books, Lucado's writings have also been published as children's books, videos, CD-ROMs, DVDs, music CDs, mass paperback booklets, apparel, giftware, bookmarks, calendars, study Bibles, workbooks, curricula, and plush products. In spring 2003, Hallmark/Dayspring Cards launched a new gift card line featuring excerpts from Lucado's writings--and has already sold more than one million cards. From all accounts, Max Lucado is not a man consumed by sales, awards, and achievements. He often turns down media interviews since they impede on family and ministry commitments. He spends the bulk of his week serving as senior minister at Oak Hills Church in San Antonio, Texas. And he is truly surprised by his own success--more impressed by his one-in-a-million wife and three amazing daughters than by his successful writing career.